Guiding B2B Technology Leaders With
Expert Insights & Strategic Advisory
- Tech Industry Analysis -
Our tech industry focus combines market research, analyst insights, strategic advisory, and thought leadership to help B2B technology vendors navigate their digital transformation journeys and gain the competitive advantages they seek.
- Strategic Advisory -
We work alongside our clients to provide actionable guidance designed help B2B technology vendors effectively position themselves in today’s rapidly changing, highly competitive markets.
- Research -
Our research offerings are designed to fit every need and every budget. We analyze and assess market trends, competitor movements, and buyer behavior to identify emerging opportunities that our clients can capitalize on.
- Market Insights -
Our multi-modal coverage of industry news and markets is designed to help make complicated things simple. We identify emerging trends across various technology domains, and provide insights and guidance that helps clients gain share of market and share of voice.
B2B Tech Expertise
What We Do
Kramer&Co. provides market research, strategic advisory, and actionable insights that empower B2B technology organizations to navigate complex market shifts and achieve the competitive advantages in the market they seek. Led by industry analyst Shelly Kramer, we deliver the forward-thinking guidance technology vendors need to develop solutions and messaging that meet the ever-evolving B2B buyer demands in today’s rapidly-evolving, AI-driven landscape.
Content Development + Amplification
Content is the fuel companies need to drive awareness and grow market share and our team has been working alongside clients creating compelling content for the last 15+ years. We help clients craft compelling messaging and create powerful multi-modal content that demonstrates thought leadership, a deep understanding of customer challenges, and expert guidance on how to surmount those challenges.
In addition to our expertise in content development, we leverage our large digital footprint, industry reputation and deep credibility to bring eyeballs to the work we do for and with clients.
Reliable, Trusted Research
We have worked with some of the biggest names in tech doing custom research studies as big as 5,000+ respondents and as small as a 150 person pulse survey — and everything in between. Our superpower is that we offer realistic, affordable pricing and can turn projects quickly, delivering outstanding results that can be quickly leveraged to drive results.
Our research team has deep expertise in identifying and analyzing market trends, competitor movements, and buyer behavior to identify emerging opportunities on which our clients can capitalize.
Sales Enablement
We have spent years working alongside clients developing sales enablement assets equipping sales teams with the insights and tools they need to engage effectively with B2B buyers. This includes white papers, case studies, video interviews and video series, webinars, panel discussions and more.
We also offer custom lead generation packages designed to attract top-of-funnel leads for nurturing and relationship-building that can be paired with any of our sales enablement offerings.
Starburst CEO Justin Borgman shares why AI data architecture strategy — not just models — defines success in enterprise AI. Watch the full Age of AI podcast episode.
Zscaler AI innovations 2025 from ZenithLive redefine enterprise security — featuring data classification, AI-powered segmentation, and network intelligence.
IBM and AWS explore how securing generative AI must be prioritized from the start — with governance, third-party support, and a secure-by-design strategy.
Why cybersecurity for critical infrastructure must shift from afterthought to design principle — with insights from Black & Veatch's Keon McEwon.
Podcasts
Authoritative – Insightful – Valuable
Industry analyst Shelly Kramer and a cadre of technology and subject matter experts from across the globe can be counted on to cut through the noise to deliver actionable intelligence on today’s most pressing tech trends. Drawing on decades of experience advising some of the world’s leading technology companies, our conversations explore how artificial intelligence, digital transformation, and emerging technologies are quickly reshaping business landscapes, and how to successfully navigate these changes. Whether you’re a C-suite executive navigating strategic decisions or a technology professional seeking deeper insights, join us for no BS, straight-talking analysis and insights that transforms complex technological shifts into clear competitive advantages.
Subscribe now to gain the strategic intelligence that keeps you ahead of market disruptions.
Security Square
K&Co Tech Podcast
The Age of AI
Some Current & Past Clients
